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The first paragraph or so of an essay is usually the most important part of the whole essay to get "just right". Not only is it an opportunity to grab the reader's attention, but also a chance to set the agenda for the rest of the essay in terms of tone and content. Strictly speaking, there is no single "right" way to begin an essay — just as it's possible to write essays about countless subjects, so too is it possible to begin an essay in countless ways. However, most good beginnings to essays share certain qualities which, if taken into account, can greatly improve essay intros that may otherwise be lacking. See Step 1 below to get started.
The conclusion is where you sum up what you have said in your essay. It is absolutely vital – never fail to write one. This is the last thing an examiner reads and counts for a great deal: a good conclusion can rescue an indifferent essay and set the seal on a good one. It is here that you draw together the threads of your argument and hammer home your points, leaving the reader in no doubt as to your answer. You should refer explicitly to the key words of the question and reinforce the points you made in the main body. Above all it should contain nothing new – it is simply a restatement of your argument. If there is anything you have not already said it is too late now!